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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are on your radar now? I covered Hurricane Sandy in Connecticut in 2012. Describe the craziest or most fun story you have written.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Mary Meeker’s Internet Trends 2019 report is a monster. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. I’m here for an athletics tournament.

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The evolution of mainstream media and the need for every company to become a media company

Presspage

What are some trends you’re seeing evolve over time? The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” How has the media landscape changed? That was 112 years ago and guess what?

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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

It’s a far more visual experience to check out a person’s influence print. 21, 2012 is available (just follow that link!). In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. You just read #measurePR Aug.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

94 crore (~ $15.1M) in FY 2012 to Rs.300 With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends. Ad spending on social media has shot up from Rs.94

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2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Budget Trends by Kantar Media. 16% on marketing analytics. in the last 12 months; Senior marketers expect marketing budgets to grow 8.7%