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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Her start : Special events intern, Science Museum of Minnesota. LeeAnn Rasachak.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). It was an internal struggle deciding because I felt my heart was in community stories. I think this article is one we’ll reference back to for quite some time.

Meeting 81
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10 skills the PR pro of the future will need (revised)

Communications Conversations

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

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The Gift of Desperation

Ishmael's Corner

operation back in the 2011/2012 timeframe. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. It’s amazing how survival has a way of tuning one’s senses. It was time for our U.S.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

“You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Feel like you’re drowning in a sea of search results?

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

2012 was an incredible year for me. We want our stuff to be SEO friendly without looking like it was written by a robot. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. We live to write and write to brand.

Writing 88
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What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Leads are qualified through an automated lead scoring system and handed off to internal marketing and sales teams to convert.

Agency 40