PRSay

AUGUST 9, 2019

Then in 2012 they took the company public and revenue actually mattered. I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. And Facebook actually showed them your posts! Now, unless you pay to boost, now essentially no one will even see your own posts.

Strategy 102

Strategy Newspapers Facebook Google 102

Marketwired

FEBRUARY 26, 2016

And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. For example, in 2011 Google created Panda, its content algorithm.

Trends 105

Trends How To SEO Google 105

The Resolution Blog

JUNE 25, 2015

Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Go to Google Trends and find out!

Google 120

Google Analytics SEO Comparison 120

PRSay

MARCH 30, 2018

Then in 2012 they took the company public and revenue actually mattered. I’m NOT saying that press release SEO or Facebook community management or blogging or podcasting are bad — great tools that contribute to great outcomes. And Facebook actually showed them your posts!

Facebook 66

Facebook Newspapers Google Strategy 66

Ishmael's Corner

JUNE 19, 2015

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Didn’t happen.

Leadership 60

Leadership Blogging Storytelling Communications 60

Waxing UnLyrical

AUGUST 31, 2011

That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. You’re planning to attend SxSW 2012, haven’t heard me or my co-panelists speak, but would like to, and the content grabs you. Talk about trying to multitask! The second.

Conference 96

Conference Social Media Energy Twitter 96

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). I think this article is one we’ll reference back to for quite some time. What elements or characteristics do you look for in a story? Pictured with a Freightliner Cascadia Sleeper).

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A lot of the websites did so by bulk link-buying or getting them via link networks.

Google 64

Google Digital PR Mobile SEO 64

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Ever since then I have made a conscious effort to look up and look around for inspiration. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 138

Study Media Relations Media Measurement 138

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 2016 Skills of the PR pro of the Future. Opportunity here all over the place.

Analytics 60

Analytics Instagram Mobile Employee 60

PR 20/20

SEPTEMBER 17, 2019

“You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Feel like you’re drowning in a sea of search results?

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

DECEMBER 8, 2022

Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). So it’s been particularly fascinating to watch her navigate that–particularly at Polaris where she started as an interactive marketing communications manager in 2012 and is now a VP! Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Source: Social Fresh ) Tweet This. Wikipedia is just plain popular. Did you know Wikipedia is among the top six sites in the U.S.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. We want our stuff to be SEO friendly without looking like it was written by a robot. It’s a time to look back on our tasks and accomplishments over the last year and discuss some of the things we have done well, some of the things we could have done better and some of our upcoming plans.

Writing 88

Writing Google Pitching Small Business 88

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Ishmael's Corner

AUGUST 26, 2014

So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does. Google’s swami of SEO Matt Cutts has been doing a slow burn on the topic of “guest posting for backlinks” for some time. Here’s what I mean.

Blogging 121

Blogging Analysis SEO Enterprise 121

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. That’s up from 49% in 2012.of If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. The dust has finally settled on this latest installment, and SEO experts are beginning to see the impact and how it’s affecting search engine results. It was initially released in 2012 , and targeted webspam. Changes SEO.

Engineering 40

Engineering Google SEO Guidelines 40

Norton's Notes

JUNE 12, 2015

She was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. 1. Do you believe Marketing, PR, and SEO will merge into one? 12. Do you think Google will eventually rid the world of SEO? 13.

Interviews 28

Interviews Fashion SEO Social Media 28

Cision

AUGUST 26, 2015

Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Founding Editor at Marketing Land & Search Engine Land, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search . Ted Rubin – @TedRubin.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Hoffman Agency

MAY 1, 2017

revenues grew a respectable 12%, but it’s worth taking a wider lens to grasp how immensely founder Lou Hoffman has overhauled the firm since 2012. This is a market that can be unforgiving to the firms that fall in-between — which makes The Hoffman’s Agency comeback arc all the more impressive. In 2016, U.S.

Industry 28

Industry Storytelling Agency SEO 28

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

OCTOBER 10, 2017

rise in deals to AI startups from 2012 to 2016, according to CB Insights. As a result, SEOs are exploring a new way of linking related content under a ‘topic clusters’ model.”. Today, recent advances in certain AI technologies have ushered in an “AI spring” of AI-powered startups, acquisitions, and investments. And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Rich started PRexamples.com in January 2012. Cyrus is director of audience development at SEO bible Moz. Great profile, and two important local SEO backlinks.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

It’s also really important for SEO. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. That partnership can really enrich your content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

It’s also really important for SEO. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

JANUARY 14, 2016

Moosa Hemani is an SEO consultatnt at SEtalks.com. Just like LinkedIn, which acquired SlideShare in 2012 , it is the ideal platform for B2B marketers, some 17 percent of whom use SlideShare to launch their new products. You can follow him on Twitter @mmhemani. Should I Use SlideShare for Business and How?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The irony of placing text inside an image won’t be lost on the SEOs amongst us!

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). How does our content serve a purpose? serves a purpose.

Strategy 40

Strategy Case Study Community Creativity 40

MaccaPR

APRIL 27, 2015

During the 2012 presidential campaign, candidate Gov. As both political campaigns and brand wars are increasingly being fought on social media channels, ownership of relevant domain names can become a matter of brand survival. Mind you, candidates have struggled with this domain name issue for years.

Brand 48

Brand Branding Marketing Agriculture 48