Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. One reason is that Google is always within arm’s reach.

Video 120

Video Brand Branding Trends 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Marketwired

FEBRUARY 26, 2016

And so is Penguin, Google’s back-link algorithm (combined in 2012). As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them.

Trends 105

Trends How To SEO Google 105

Shift Communications

JANUARY 27, 2015

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Personalization should be on marketers’ minds: creating a one-on-one marketing feel and making the consumer feel as though you created that piece of content just for them. We have to move past storytelling.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling.

Brand 48

Brand Branding Storytelling Healthcare 48

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Meeker calls out the use of edited and curated images as a means of storytelling. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 billion daily active users.

Report 81

Report YouTube Privacy Web 81

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy! It was only a matter of time.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. 7: The Compound Effect , by Darren Hardy (2012) £9.99. But I did consume a lot of news, particularly the Saturday Guardian. If you can’t learn, you can’t thrive.

Writing 84

Writing Google Meeting Airlines 84

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I am now a senior media relations manager at the University of St. A lot of things.

Media 112

Media Journalism Report Video 112

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52