Caine’s Arcade: How Powerful Storytelling Can Make a Difference
Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob.
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