PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. If Facebook’s audience and user context is important to your marketing strategy, then it needs to be important enough to have its own advertising budget.

Facebook 60

Facebook Advertising Advertising Technology 60

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant.

Hotels 86

Hotels Social Media Fashion Agency 86

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). Looking for an agency partner that can think big and execute?

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. Advertising agencies no longer stand in isolation, and with that neither should PR companies. This is just one example of how a new trend and technology can pass you by without cause if you fail to engage in it fast enough.

Social Media 48

Social Media Agency Consumer Fashion 48

Shift Communications

APRIL 27, 2015

For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. New technologies like Ad Relevance Score (which resembles AdWords Quality Score, Conversion Lift, and Dynamic Product Ads all are intended to get you to spend more on Facebook. Vice President, Marketing Technology. Prepare accordingly.

Mobile 60

Mobile Facebook YouTube Video 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As such, digital PR agencies have no alternative but to catch up. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Sword and the Script

JANUARY 13, 2018

Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. There is potential here for the buyers and users of marketing technology to demand veracity – and for vendors to restore confidence in analytics. 2) Blockchain ends the digital advertising duopoly. Putting more money into email this year?

Marketing 61

Marketing Advertising Advertising Corporate 61

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? Beats by Dre associates its headphones not with acoustic technology, but with all that is physical, sweaty and exultant. So how can your company avoid falling prey to the mistakes that put the $2.5

YouTube 118

YouTube Brand Branding Crisis 118

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60