Marketwired
DECEMBER 9, 2015
In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. [By Aaron Broverman].
ImPRessions - Crenshaw Communications
AUGUST 23, 2017
The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.
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Waxing UnLyrical
JANUARY 1, 2011
While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.
PRSay
AUGUST 9, 2019
2011 — Facebook follower numbers seemed to grow on their own. I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. Your audiences would find it when they searched, so why bother with those pesky reporters? Google figured this out, and now they ignore or even penalize links from news releases.
ImPRessions - Crenshaw Communications
FEBRUARY 7, 2018
When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Years before the Oakbay fiasco Bell Pottinger was caught bragging about black-hat SEO tactics to a group posing as representing Uzbekistan.
Marketwired
FEBRUARY 26, 2016
For example, in 2011 Google created Panda, its content algorithm. Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. Now (as of 2016) Panda is integrated into Hummingbird, Google’s core algorithm.
5W PR
NOVEMBER 28, 2018
According to Pew Research Centre, 77% of Americans owned smartphones in 2017, a rise from 35% in 2011. This explains why Google has been giving SEO priority to websites optimized for mobile phone users. So, when people are looking at your website, they most likely doing it from their phone.
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