Sword and the Script
MARCH 12, 2024
The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A.
Karen Freberg
SEPTEMBER 20, 2021
This study was rejected by several journals and conferences before it was finally published. Back in 2011, the industry was talking about influencers – but academia? The one I am talking about focused on exploring the personality traits of social media influencers, which was eventually published in Public Relations Review.
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Doctor Spin
JANUARY 16, 2024
“The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. Public relations excellence 2010.
Karen Freberg
DECEMBER 30, 2019
2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. Some of my favorite collaborations over the years include: Colorado Ski Association (2011). General Motors (2015).
Stephen Waddington
DECEMBER 30, 2019
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. has been exploring in her work on women in journalism. It’s a work in progress.
Waxing UnLyrical
OCTOBER 28, 2010
Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.
Sword and the Script
APRIL 2, 2019
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By There were just 150 startups on Scott Brinker’s marketing technology landscape when he started tracking it in 2011. VC investment grew to $7.2
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