Future of PR: 2020 edition
Stephen Waddington
DECEMBER 30, 2019
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. has been exploring in her work on women in journalism. It’s a work in progress.
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