Remove 2011 Remove Ethics Remove Journalism Remove Measurement
article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Modern Newspapers & Journalism As discussed in a previous section, newspapers were technically invented in China around the year 200BC.

Ethics 52
article thumbnail

Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” link] The result?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. has been exploring in her work on women in journalism. It’s a work in progress.

article thumbnail

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By There were just 150 startups on Scott Brinker’s marketing technology landscape when he started tracking it in 2011. VC investment grew to $7.2

Agency 97
article thumbnail

The Top 50 Social Media Influencers on Twitter

Cision

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

article thumbnail

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Mark as read Approve comment I see this as a sort of "Lines blurred where they should not be" why muddy the waters of credibility by being paid to do something that if you disclose it will be frowned upon, if you dont disclose its even worse ethically. In journalism, reporters are never outright paid for favorable articles. Cheesier [.]

article thumbnail

Storytelling, PR, and Measurement

Waxing UnLyrical

Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics.