2010 Books Interviews Writing 
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.
Waxing UnLyrical
DECEMBER 31, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.
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Landis PR
MARCH 27, 2023
As Major League Baseball opens the season this week, we invited award-winning journalist, Susan Slusser to be interviewed for “Meet the Media.” I also regularly get proposals from doctors to write about sports injuries, using them as experts on whatever the specific injury might be. Susan Slusser Happy Opening Day!
Sword and the Script
NOVEMBER 12, 2016
Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling.
Cision
APRIL 24, 2015
We have one-of-a-kind archival materials and special collections, all formats of audio and visual materials, books that span hundreds of years of scholarship, a broad circulating collection of popular materials, and a collection of digital images, books and subscription content that is growing every day.
Polaris
MARCH 6, 2015
In this book, Snow identifies 9 principles to help explain how some of today’s most successful innovators—comedians, business people, designers, inventors, athletes and more—are able to use less effort to achieve much more. Then in 2010, he co-founded Contently to help brands produce audience building content.
Bianchi Biz Blog
DECEMBER 7, 2020
I also write about mobility and transportation topics, including pedestrian safety. The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. If a story topic interests me, I expect I will report and write a better story.
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