Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Sword and the Script

FEBRUARY 4, 2020

In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives.

Software 102

Software Analysis Data Tools 102

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 115

Software Tools Publicity System 115

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . NZ, Passing Time 2010 ( Public Domain ) . 1) Marketing Audibles for Audio Search. Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. was “founded in 2010 in Copenhagen by Ulrik Bo Larsen,” according to FinSMEs , and has more than “400 employees in Copenhagen, New York, Berlin, Melbourne, Budapest and Sofia.”.

Internal 63

Internal International Data Media 63

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# Again, thanks for writing down what Ive been thinking for awhile!

Social Media 89

Social Media Media Facebook Twitter 89

MaccaPR

FEBRUARY 25, 2015

The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle. You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. And it’s even more multi-faceted than Adrian writes. But activating that roster still depends on fellow PRs in the organisation you’re pitching to, knowing you. Thankfully! #16:

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? You inspired me to add some of my own thoughts in a blog posting as well! Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. Ed: Did you do a double take? Yes, you get TWO guest posts this week. And that’s no double talk.

Agency 40

Agency Report Training Leadership 40