Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

Software 85

Software Media Relations Pitching Media 85

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list.

Technology 122

Technology Publicity Software Print 122

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. government statistics showing newsroom employment dropping 29 percent since 2010; and. Is media relations dead? Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 113

Software Tools Publicity System 113

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Stephen Waddington

AUGUST 29, 2019

I’ve been a CIPR member since 2002 and a volunteer since 2010 as group Chair, Council and Board member I have a long track record of giving my time. What’s your pitch to CIPR members? I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog.

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic. We couldn’t get in to post and distribute an announcement.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Sword and the Script

NOVEMBER 11, 2017

One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. What happens when people come to the realization these are pay-to-play pitches?

Study 64

Study Marketing B2B Apparel 64

Bad Pitch Blog

FEBRUARY 1, 2010

The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. Bite that Apple Steve Jobs Desktop uploaded by Sigalakos Follow us on Twitter Kevin Dugan Richard Laermer Bad Pitch Blog. Let’s face it – they’re an arrogant brand.

Brand 46

Brand Branding Fashion Media 46

Waxing UnLyrical

JULY 17, 2011

Client makes pitch, scores the home run , by Todd Defren. Why: a pretty smart way to use Instagram to pitch a story. Watching Ushahidi’s Mumbai response unfold, with co-founder Erik Hersman , by Emily McManus at the TED Blog. Image: Teia 2010 via Flickr, CC 2.0. “Not again,&# I thought.

Google 68

Google Mobile Pitching Instagram 68

Sword and the Script

NOVEMBER 5, 2019

was “founded in 2010 in Copenhagen by Ulrik Bo Larsen,” according to FinSMEs , and has more than “400 employees in Copenhagen, New York, Berlin, Melbourne, Budapest and Sofia.”. 10) Picks from the PR tech vendor blogs. In perusing the vendor blogs, here are a few that I think deserve a shout-out.

Internal 63

Internal International Data Media 63

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. NZ, Passing Time 2010 ( Public Domain ) . Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# Interesting. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. I am now a Follower of your blog.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. So you could, for example, have someone who is not very active on Twitter or Facebook, but has a blog that is devoted to refugee and humanitarian issues. I first came across the folks at Traackr. Some things to note: 1. .&#

System 90

System Twitter Facebook Examples 90

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. This is very old – like circa 2010 old. That seems like a fair answer.

Interviews 98

Interviews Publicity Technology Social Media 98

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Bad Pitch Blog

DECEMBER 29, 2009

As the Bad Pitch blog heads into its 5th year of existence, we’re jazzed about 2010. Here are three ways to suck less in 2010. Pledge to Make a Mistake: Promising yourself you''ll f-up in 2010 comes with two benefits. Then you’ll only have one list to ignore in 2010. So we’ll be brief.

Resources 54

Resources Pitching Twitter Blogging 54

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. Start by solving a problem. To begin, ask yourself two questions: What are we doing now?

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

ZudePR

JANUARY 26, 2016

Writing in 2010, Adrian nails it. But activating that roster still depends on fellow PRs in the organisation you’re pitching to, knowing you. It’s more about ethics ( theory, with practical examples) than the wide-ranging topics covered in this blog post. Or maybe it was always thus. Thankfully! #16: 16: On Awards.

How To 65

How To Meeting Creativity Agency 65

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Today, their suite of resources (i.e. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Journalistics

MARCH 15, 2015

Mastercard’s Priceless Elevator Pitch – part of the SXSW 2015 Mashable House, a buzzworthy activation in its own right, Mastercard is offering a $15,000 prize for the best elevator pitch. Entrepreneurs enter an elevator at the activation and have 60 seconds to deliver their pitch.

Trends 56

Trends Big Data Mobile Conference 56

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? You inspired me to add some of my own thoughts in a blog posting as well! Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

MaccaPR

FEBRUARY 25, 2015

The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle. You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Sword and the Script

FEBRUARY 4, 2020

In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives.

Software 101

Software Analysis Data Tools 101

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. Ed: Did you do a double take? Yes, you get TWO guest posts this week. And that’s no double talk.

Agency 40

Agency Report Training Leadership 40