Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. It could’ve been a tech company, it could’ve been a product company; but the one thing I was looking for is something that had a meaningful connection to people. Why did you first get involved in the food truck industry?

Writing 94

Writing Interviews Industry Pitching 94

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. It was something to the effect of “Would/should companies do this with big bloggers in their spaces? Alas, the issue is even stickier for bloggers than it is for companies. Simple, right? Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Contently - Strategy

OCTOBER 1, 2018

In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. For example, in 2010, Google introduced SiteLinks, a new feature of its AdWords product that would allow marketers to append four additional links just below their search ads.

Marketing 111

Marketing Google Newspapers Print 111

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

Blogging 68

Blogging How To Print Facebook 68

Communications Conversations

FEBRUARY 10, 2015

That is, the brand that companies create to drive value, revenue and reputation. ” That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. Think about a company like Home Depot. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In 2010, I got my chance to work in Food PR and I was hooked! What’s their writing style, what’s their background, is there a common thread in their articles? In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. And if not, what’s the point?

Facebook 107

Facebook Privacy Twitter Social Media 107

Critical Mention

JUNE 21, 2017

However, if you write an article or take a photograph in the course of your employment, then the copyright would belong to your employer. Photographer Daniel Morel shot photos of the 2010 earthquake in Haiti. The media is supported by advertising, subscription, and distribution fees. Morel is an extreme, and costly, example.

Video 85

Video Creativity Internal International 85

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.] The second part is my take… with the exceedingly original sub-head, “My take.&#

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? When a company or organization issues news today, that news reaches a wider audience than just the press.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

Agency 40

Agency Report Training Leadership 40

Sword and the Script

FEBRUARY 4, 2020

According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” 2) Will the shuttering of Jumpshot affect PR tech?

Software 103

Software Analysis Data Tools 103

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52