Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.

Marketing 180

Marketing Skype Customer Service Brand 180

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick.

Communications 60

Communications Analysis Web Handbook 60

Ishmael's Corner

FEBRUARY 24, 2015

A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. I stumbled across an essay in The Atlantic from 2009 called Telling Tails. The big two dominate the sharing of media stories.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. How many choices in utilities does the average consumer have? Yeah, not many.

Social Media 117

Social Media Study Blogging Company 117

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. ” #15: Ann Handley (Boston, US). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

DECEMBER 15, 2023

This phenomenon is exacerbated by confirmation bias, where users selectively consume content that confirms their preconceptions, further entrenching their views. Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.”

Viral 52

Viral eBook Journalism Resources 52

Doctor Spin

DECEMBER 4, 2023

“Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Source: Digital Journalism 1 Ling, R. Digital Journalism, 8, 596 – 604. Source: Encyclopedia of the Sciences of Learning 2 Barry, P., & Tribe , L.

Media 52

Media eBook Viral Construction 52

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. Top tip: Hashtag journalism Journalists seeking comment or information for articles post on Twitter using these hashtags.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52