Ethical Voices

OCTOBER 28, 2024

I started my career as a communication professional in an investment management company. And early in 2009, together with my two partners, I founded SPRING PR. Today, I’m truly proud to say that we are recognized for our commitment to ethical communications. For this, we have crisis situation statements and strategy.

Ethics 45

Ethics How To Crisis Internal 45

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Good PR gets you noticed.

Agency 159

Agency Strategy Crisis Management Pitching 159

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. However, when it comes to implementing and integrating diversity, inclusion strategies and initiatives, organizations sometimes come up short.

Nonprofit 94

Nonprofit Employee Leadership Crisis Communications 94

Waxing UnLyrical

MAY 23, 2019

A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning. This is the start of building a real community. Of course, you will be communicating on social media. Make it interesting and fun, and use your best content writing strategies to keep them engaged.

Communications 59

Communications Nonprofit Training Community 59

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts. After all, PR folks are called pract itioners, right?

Education 150

Education Course Training Social Media 150

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Have any questions? Please let me know in the comments. She lives in Takoma Park, Md., with her husband and two young sons.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. telling that story for you. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Conference 66

Conference Tourism Measurement Twitter 66

Waxing UnLyrical

SEPTEMBER 7, 2010

But if you have a good system going internally, then being social, as opposed to simply going social, is a very smart business strategy. (It’s a great round table, you should have a listen and no, I’m not saying that just because Mark says nice things about me in it.) I hope you’ll stop by and let me know what you think.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 31, 2010

How to celebrate Halloween social media style , from New Media Strategies. Some Halloween social media fun for a good cause , from Beth Kanter. Why: Even though this post is two years old, it’s still a great idea. Why: pure fun. Though it might be lost on the kids coming to collect their candy. Read All About It! Glad thats over with.

Small Business 51

Small Business Tourism Measurement Social Media 51

PR Conversations

OCTOBER 28, 2014

This is at the heart of organisational strategy and governance because as a result of living that purpose and fulfilling their obligations we will secure a “licence to operate” for those who pay our wages. . Having determined purpose, next we have to decide the strategy on how to implement it. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# Did the question of “ROI&# ever come up when you were discussing the strategy with the client?

Measurement 60

Measurement Social Media Twitter Tourism 60

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. This isn’t a reflexive reaction either.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients. Image: Brad Stabler via Flickr, CC 2.0 She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Erica Holt has more than 8 years experience developing digital marketing strategies for non-profit and public sector clients.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

SEPTEMBER 28, 2010

.&# On what system Pepco has of working with other departments during a crisis: “Pepco brings together representatives from Corporate Communications, Customer Care, Regulatory Affairs, Government Affairs, and Operations to work together in our Joint Information Center (JIC) during a crisis. Read All About It! These fine folk did: Jan.

Social Media 61

Social Media Media Skype Crisis 61

Waxing UnLyrical

FEBRUARY 1, 2011

Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior. As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 14, 2010

Why: other than the fact that my car is giving me so much trouble I’m about ready to pack it in, I think this is brilliant in terms of strategy and negotiation. Reader story: how we bought a new car , from J.D. Roth’s Get Rich Slowly. PR and the power of ideas , from Richard Bailey’s PR Studies. Read All About It!

Facebook 85

Facebook Blogging Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 10, 2010

Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. I genuinely enjoy meeting new people and finding out about them; so for me its not a "strategy," its just what I do. So the strategy to build relationships and a readership is important. if that makes sense?

Blogging 90

Blogging Facebook Twitter Writing 90

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

DECEMBER 4, 2010

The strategy could have been so much more powerful had they better harnessed the camaraderie that goes with social networking. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust.

Twitter 93

Twitter Facebook Nonprofit Social Media 93

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. Ive only been active for a few weeks but find it is still a community that fosters interactions amongst a wide assortment of individuals who bring different backgrounds and experiences to share with one another.

Facebook 108

Facebook Twitter Blogging Social Media 108

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Why do you need crisis communication? Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Maxim Behar

JANUARY 31, 2021

For the very first time I felt as part of a large group representing the American international PR company Hill + Knowlton Strategies. Paul really came to Sofia and met the whole Bulgarian PR community. This was back in 2009 and I was quite cautious about my predictions.

Meeting 52

Meeting Internal International Travel 52

Sword and the Script

AUGUST 23, 2016

Posterous was similar to Tumblr and provided an easy platform to on which to create a blog-like presence – but once it shut down – the content, the community, the audience, and the work…all went away. For a time around 2009, some social media strategists were saying a brand Facebook page eliminated the need for a website.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Waxing UnLyrical

NOVEMBER 18, 2010

That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. At some point, any good strategy will depend on rolling up your sleeves and reading some coverage, to prevent automated intelligence from ruining your actual intelligence.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. That expensive shopping impulse soon turned into a forgotten, dust-covered box that sat in my room unused. Until three weeks ago.

Video 87

Video Facebook Twitter Viral 87

Maxim Behar

JUNE 12, 2024

Rather, none of the political parties have a serious PR strategy, preparation, or something that is done purposefully. If this happens in a corporation, a private company, or a business community, the manager will take measures, put everything in order, and replace whoever needs to be. In 2009, I wrote a small book called "111 Rules."

Ethics 69

Ethics Social Media Travel Newspapers 69

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). James and I first met a few months ago through mutual friends. They listen a LOT. Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79

Maxim Behar

NOVEMBER 8, 2021

And the other very important reason is the complete lack of communication, of messages, of strategy, of charisma, of persuasion on the part of those to whom we have entrusted the Government of the state. In 2009, 19 Bulgarian tourists died fatuously in Lake Ohrid and then we again had a national mourning.

Newspapers 52

Newspapers Government Tourism Course 52

Beyond PR

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

JUNE 28, 2016

Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. This requires an aware, active and responsive presence across the online community epically blogs and social media. Role Reversal: The Magic Middle Finds You. New influence is transformative.”.

Infographics 61

Infographics Survey Consumer Study 61

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Founder of Flexible Thinking Forum in 2009 and creativity@work in 1998, Andy is also a non-executive director of several organisations.

Film 40

Film Creativity Newspapers Internal 40

ZudePR

MAY 31, 2015

. “The end result was a published manuscript, with the real life examples from communication pros willing to share their journey as well. Head of strategy at NewsCred. “I share to be part of a community. “I created my blog in 2009 because I wanted to connect, learn and communicate with like-minded comms pros.

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

OCTOBER 12, 2020

29 virtual keynote speech during PRSA’s annual conference — “Strategic Communications: Navigating a World Disrupted” — Garrett will discuss what the science community knows about COVID-19 and how PR professionals can communicate factual information in a chaotic media environment. In her Oct.

Viral 157

Viral Interviews Travel Government 157