Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. There are a ton of books being published on community and how social media plays into that. Maddie: Open Community is different.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR Conversations

OCTOBER 28, 2014

This is at the heart of organisational strategy and governance because as a result of living that purpose and fulfilling their obligations we will secure a “licence to operate” for those who pay our wages. . Having determined purpose, next we have to decide the strategy on how to implement it. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Deirdre Breakenridge

OCTOBER 20, 2015

In terms of adjuncts, Kirk Hazlett said it perfectly, “Adjuncts bring “freshness” of profession…’Here’s what I did TODAY’ versus ‘Here’s what the book says’.” A few courses that got favored are: Social Media Strategy and Tactics, Grassroots Digital Advocacy, and Visual Strategies in Strategic Communication.

Education 150

Education Training Course Social Media 150

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet.

How To 198

How To Instagram Social Media LinkedIn 198

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. What does it do? Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You Read Me On BNET Watch Me In Action Book Me! Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Read All About It!

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). How and where can your consumer touch your brand? That’s what we do.&# Then they plan. I know I did.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) References.

Interviews 51

Interviews Ethics Education LinkedIn 51

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet.

How To 57

How To Instagram Social Media LinkedIn 57

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) References.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) References.

Interviews 40

Interviews Ethics Education LinkedIn 40

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. For some fans, the actor’s downfall began in 2009 when he met Amber Heard – 23 years his junior – on the set of The Rum Diary. ‘Jack Sparrow is a piece of cinematic history,’ says Ellis. ‘To To play an effeminate, drunk, bejewelled pirate was risky – but it worked.’

Film 60

Film Reputation Writing Instagram 60

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

ZudePR

MAY 31, 2015

Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “At the time, I was working with FT Press on a book called PR 2.0: Head of strategy at NewsCred. By publishing, we become authors (ie people perceived as having authority).

Communications 81

Communications How To Blogging Content Marketing 81