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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. An “Interview” with ChatGPT: What is Public Relations? Blogs were raging.

Blogging 114
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

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Behind the Headlines With Kim Spear

Cision

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120
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What Are the New Rules of Marketing and PR?

wiredPRworks

Thanks to David for writing the book, including me in the first one – such an honor!, In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. And, he even added links to their sites.

Marketing 118
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SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

Shift Communications

For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. Or, what’s something you always look forward to every year?

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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Barry and I met when we were both working in Chicago. Great advice!