wiredPRworks

MAY 6, 2020

As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008.

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. I did a communications internship at Steamboat Springs Colorado and worked in the marketing department.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. That’s the highest that percentage (53%) has ever been since they started tracking these stats in 2008. 53% now have corporate blogs.”

Corporate 74

Corporate Blogging Social Media Facebook 74

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. With Google News, brands could now become legitimate providers of news. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Integrated Marketing Communications (IMC). Internet marketing. Journalism. Market research. Market research. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Karen Freberg

DECEMBER 30, 2019

The economy and job market were pretty intense during this time – many jobs and positions were being cut or frozen due to the budget cuts many universities were facing. As I was finishing my PhD and working on my dissertation, I was active on the job market. I became a social media professor in this decade. General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008).

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008).

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

OCTOBER 21, 2014

The study, an annual affair every year since 2008, was published this past August. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. The state of content marketing is – the gap between those that are good and those that haven’t started is widening.

Social Media 117

Social Media Study Blogging Company 117

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

Social Media 120

Social Media Video Agency Healthcare 120

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. When Journalism Fails to Deliver (May 2016). Content Marketing Is So Last Year (January 2016). The Shifting Tides of Media & Journalism (July 2015).

Journalism 28

Journalism Guidelines Government Training 28