PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Shift Communications

JANUARY 25, 2016

As the blogger behind The Sales Lion, Marcus has frequently used his indoor pool business’ early adoption of digital marketing as a teaching tool. In 2008, their Virginia-based business took a big hit from the great recession. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

wiredPRworks

OCTOBER 16, 2018

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] co-founded Social Media Club’s Chicago chapter in 2008, was selected by Nokia as one of two social media experts to represent the U.S.

Brand 40

Brand Branding Fashion Social Media 40

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 1) Soft interviews on your company blog. Then, the references and contacts start to come a lot easier.

B2B 77

B2B Media eBook Interviews 77

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing.

B2B 79

B2B Social Media Company Marketing 79

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 62

Exercises Employee Social Media Communications 62

wiredPRworks

NOVEMBER 15, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy Marketing Social Media Internal 40

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

MAY 8, 2019

More Intelligent” Marketing Automation. I love traditional marketing automation. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. But, the great irony of marketing automation is that it’s largely still manual.

Agency 84

Agency Enterprise Technology Analytics 84

wiredPRworks

JUNE 8, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Beyond PR

AUGUST 25, 2016

The publishing industry is the established market that Amazon looked to grow its enduring franchise. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

APRIL 2, 2019

MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency. But that’s a talent supply issue for a different blog post. Then the economy changed. Big PR agencies do the same thing.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. Content is talking.”. market alone.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Sword and the Script

OCTOBER 21, 2014

The study, an annual affair every year since 2008, was published this past August. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . I am at odds with the conclusions drawn at the very end.

Social Media 117

Social Media Study Blogging Company 117

Norton's Notes

JULY 29, 2015

Tell me one interesting fact about you that you have never revealed on your blog? So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. What is your favourite blog/website/podcast (in relation to the topic) and why?

Interviews 28

Interviews SEO Banking Radio 28

Cision

AUGUST 27, 2015

Now, nearly twice as many Americans listen to a podcast monthly than in 2008. Obviously, podcasts are popular, but so are blogs. Why should your brand consider adding podcasts to your content marketing strategy? Why should your brand consider adding podcasts to your content marketing strategy? Why is that?

Skype 120

Skype Interviews Software Mobile 120

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

NOVEMBER 4, 2016

In 2008, we introduced inbound marketing service packages primarily designed for HubSpot customers looking to outsource their marketing. blog posts, lead forms, landings pages, keywords, etc.). In 2010, we made our first attempt at bundling content marketing services. It was on to the next iteration.

Agency 40

Agency Marketing Software Resources 40