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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.” A new study would make a great project for a Marketing or PR PhD student.

Marketing 138
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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Mary McGuire.

Banking 79
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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

Part one explored the financials ( see Part 1 ). Engaging ReputationUs to create a solid crisis communications plan, then planning and training ahead of time for vulnerabilities and potential issues, can help mitigate risk and protect your overall reputation. In this second part, we investigate reputation value and risk.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Gen Z demands a different PR communications approach than previous generations. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

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Agency metrics for sustainable growth and profitability

Stephen Waddington

Transparency on metrics such as financial performance, diversity, staff wellbeing and societal contribution would improve the standing of PR practice. Neil Backworth’s book Managing Professional Communication Agencies (PRCA, 2007) and Grow, Build, Sell, Live (Emerald Publishing, 2019) by Crispin Manners and Richard Houghton are useful reads.

Agency 124
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In Memoriam: H. J. (Jerry) Dalton Jr., APR, Fellow PRSA

PRSay

APR, Fellow PRSA, the first communications professional to head the U.S. In 2007, PRSA presented Dalton with its highest individual honor — the Gold Anvil Award. He subsequently retired again after 15 years in executive-level corporate communication assignments for Electronic Data Systems, The LTV Corporation and Vought Aircraft.