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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

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What’s Trending for 2023?

PRSay

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method.

Trends 126
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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? Tune into smart insights, cool tips, and lots of laughs.

Marketing 118
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Did we blow our chance to change the marketing world with social media?

Communications Conversations

After all, consider the following: MySpace was the dominant social media platform in 2007. iPhones were BRAND NEW–most folks still had flip phones and Blackberries (do people still have Blackberries?). Twitter looked like this in 2007–and the President of the U.S. YouTube was just two years old! And to do harm.

SMB 99
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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Take small business lending, for example.

Banking 79