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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Social media has also raised important questions about how to stop the spread of misinformation without curtailing free speech. million in 1974 to 24.3 New technology, new commitments.

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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

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The Magical PR Strategy Question

Doctor Spin

link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Understanding How To Win The Magical PR Strategy Question demands a deep understanding of what makes your organisation unique—and how it can be leveraged in your PR efforts. Strategic Change, 16, 127–136.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). We often talk about how people connect with different brands.

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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). If the pandemic taught us anything, it’s good hygiene.

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Brown discussed how to track an audience in real time, turn to qualitative and quantitative data before making decisions and downplay the entertainment factor. story was covered as much (in a set of national outlets) as any shark-attack story since 2005. During the webinar, Scott and K.C. During the webinar, Scott and K.C.

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Framing in PR: How To Bypass Confirmation Bias

Doctor Spin

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Frame the organisation’s actions in a context that contrasts with the audience’s expectations, like showcasing a corporation’s charitable efforts in a way that counters a stereotype of corporate greed.

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