2005 Corporate How To Leadership 
PRSay
JULY 27, 2020
For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.
PRSay
JULY 1, 2022
About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Social media has also raised important questions about how to stop the spread of misinformation without curtailing free speech. million in 1974 to 24.3 New technology, new commitments.
Doctor Spin
JUNE 28, 2022
How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). We often talk about how people connect with different brands.
Doctor Spin
DECEMBER 3, 2023
Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Frame the organisation’s actions in a context that contrasts with the audience’s expectations, like showcasing a corporation’s charitable efforts in a way that counters a stereotype of corporate greed.
Stuart Bruce
MARCH 19, 2015
Can you remember who Time magazine’s person of the year was in 2005? The discussion was how to deal with criticism about animal welfare. .” From these changes and the wealth of evidence he presents Robert draws the conclusion that PR is dead and should be replaced with a new concept of public leadership.
MaccaPR
SEPTEMBER 16, 2014
It’s almost always asked innocently, like, "We just won this prestigious award for doing really good work, but we don’t know how to word the press release. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.". Corporate Communications' Can you put your spin on it?".
Communications Conversations
AUGUST 31, 2018
I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. My job boils down to figuring out how to get my clients in front of the right eyeballs in meaningful and memorable ways.
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