5W PR
APRIL 26, 2021
However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? For many observers, good corporate culture is also about employee empowerment and engagement.
Doctor Spin
JANUARY 2, 2024
Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Know your brand audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Wadds Inc.
FEBRUARY 1, 2023
A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. A recent report by management consultancy Deloitte examined the role of corporate affairs directors.
Stephen Waddington
NOVEMBER 1, 2021
Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.
Reputation Us
AUGUST 25, 2022
Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It’s important to clean up your organization’s reputation now, before moving into Web3. What is Web3? Hire a Chief Reputation Officer (CRO).
Doctor Spin
JUNE 28, 2022
I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). We often talk about how people connect with different brands. Sure, we know brands. Table of Contents.
Ishmael's Corner
APRIL 21, 2015
What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences. Yet there’s the rub.
Expert insights. Personalized for you.
88 
Let's personalize your content