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Owning public relations as a management discipline

Wadds Inc.

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. A recent report by management consultancy Deloitte examined the role of corporate affairs directors.

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A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences. Yet there’s the rub.

Company 60
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Masters in Marketing: Cheryl Gale, March Communications

Mindful Marketing

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients. UK and Europe.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It is such a wasted opportunity for brands.

Media 112
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. If you enjoyed this post, you might also like: Branding Heroin: Why Marketers Love Verbs and Lawyers Do Not. This Morning with Gordon Deal. (~30

Radio 60
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April Is No Fool [Updated 4/5]

Bad Pitch Blog

From: Joanna Virello To: Richard''s Bud April, Business Magazine X Sent: Wednesday, December 28, 2005 3:08 PM Subject: From Gadget Alley to Madison Avenue- The Death of the Yell and Sell Dear April, The Amazing ARM Story is here and available through this special offer only…so act now! Nothing could be easier and you readers will cheer!

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

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