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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. Source: Journal of Communication 5 Gunther, A.C. Journal of Communication, 54: 55–70.

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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Read also: The Amplification Hypothesis: How To Counter Extreme Positions Thank you for reading this article. Journal of Personality and Social Psychology, 95 (4), 810–825. Tormala, Z. L., & Rucker, D.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. Source: Commercial Research 2 Hao, L. link] 2 Hao, L.

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics.

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Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions. Reviewing this 18-year runway doesn’t show PR is taking “oxygen” from journalism. Can you imagine? Of course not.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Although it wasn’t necessarily something he had planned all along, Doug admits that transitioning from a role in journalism to one behind-the-scenes in PR made perfect sense on his career journey.

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