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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations. Source: Commercial Research 2 Hao, L.

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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Read also: The Amplification Hypothesis: How To Counter Extreme Positions Thank you for reading this article. Journal of Personality and Social Psychology, 95 (4), 810–825. Tormala, Z. L., & Rucker, D.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Learn more: P.T.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The terms of the deal were not disclosed.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". In 2002 I was responsible for coming up with the standard of the country’s business ethics. If you know how to organize your trip.

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The four Ps of public relations leadership

PR Conversations

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Having determined purpose, next we have to decide the strategy on how to implement it. Principles.

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Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information. Issue #1: Being an insider. Reflecting Greene’s (2014 p.8)