Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Meltwater quietly goes public. Meltwater went public on a Swedish stock exchange last month (Euronext Growth Oslo: MWTR ). billion on its second day of trading. He joins from C3.ai

Pitching 151

Pitching YouTube Community Company 151

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

PRSay

MAY 10, 2017

I wanted the chance to convince larger groups of people to care about the environment, so I looked for a job in environmental communications. I was lost in the ideas of paid and unpaid media, direct mail and community relations. Earning the APR in 2001 gave me credence in an office of scientists and engineers who had their PEs.

Engineering 109

Engineering Sports Measurement Meeting 109

Reputation Us

MAY 12, 2020

But when it comes to crisis communications and reputation management, I believe they can learn plenty from previous crises to navigate us through this pandemic. Today my team and I work to safeguard the reputations of our credit union partners, emphasizing communication strategies for staff, members and community.

Crisis 78

Crisis Financial Banking Crisis Management 78

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor].

Survey 72

Survey Technology Corporate Financial 72

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications.

Community 40

Community Writing Education Film 40

Prakkypedia

MARCH 8, 2015

Most of the public would define the “A list” as celebrities and wannabe celebrities. When you work in public relations, your stakeholders (or the people that matter to you, the ones you have to ‘take care of’) can vary widely. Community leaders. You’ll use it to ensure your communications are reaching stakeholders regularly.

Fashion 60

Fashion Local Film Community 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner.

Sports 68

Sports Education Construction Television 68

Solo PR Pro

MAY 1, 2018

based public relations firm and recently had spun out to set up shop in Manhattan. If you are just a PR rep, you will be lost in an ocean of other public relations professionals. If you are the world’s foremost communications advisor to sovereign wealth funds, you can dominate the niche. It was daunting. Specificity attracts.

How To 40

How To Case Study Technology Conference 40

PRSay

FEBRUARY 27, 2017

Little did I know, all of this would change, and I would start my career in public relations. The sign had information about a conference that was being hosted by public relations directors who worked for various teams in the National Football League (NFL). This marked my beginning into the PR profession.

Conference 60

Conference Education Public Affairs Television 60

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Communication with my husband. What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

PRSay

FEBRUARY 19, 2021

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. Williams, a 2001 recipient of the D.

Publicity 157

Publicity Corporate Community Advertising 157

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. What’s a gal to do?

Blogging 85

Blogging Facebook Twitter Measurement 85

Flatiron Communications

APRIL 15, 2015

I soon drafted a comprehensive launch strategy that entailed first building third-party ground-up support from the scientific, civil engineering, environmental, and governmental regulatory communities. It had migrated to the agency’s lifestyle marketing communications team. The Flack Dean Kamen PR Segway'

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Where the Fishermen Ain't

OCTOBER 27, 2015

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. The signals are impossible to ignore and the possibilities for communications and community engagement are far too compelling.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. The signals are impossible to ignore and the possibilities for communications and community engagement are far too compelling.

Web 20

Web Government Technology Corporate 20

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 99

Survey Media Relations Corporate Communications 99

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The temptation to replace thoughtfully considered and strategic communications with foolish antics. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Media relations is hard and getting harder.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Brand 109

Brand Branding Reputation Corporate 109

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months.

Survey 72

Survey Trends Communications Storytelling 72

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52