Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Why: We all have those moments that make us question the path we are on and whether or not it’s where we should be. Why: The social media landscape is changing and we have two choices, adapt or perish.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

DECEMBER 1, 2014

I know it sounds cliched, but where on earth did the year go?! Seeing as how today’s the first day of the last month of the year (brrr), I thought it would be helpful to focus today’s post on planning for next year. First read this post I wrote not that long ago on how to blueprint your social PR strategy.

Resources 69

Resources Nonprofit Measurement Creativity 69

Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! So, we thought it was about time for a roundup of the top five PR disasters so far this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. The emphasis was clearly on sponsorship. . Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., or … where is all the purple?)

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

FEBRUARY 9, 2015

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. Bess Winston.

Social Media 40

Social Media Media Community Web 40

Sword and the Script

NOVEMBER 5, 2016

And that’s the theme for this week’s Unscripted Marketing links – a weekly roundup of exceptional articles on marketing I’ve vetted and recommend reading. I agree with him. posts is that you have to be the ‘best’ authoritative answer, in an area where many people are asking the question. 1) Random Acts of Content.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? I have a blogroll (I suspect you do too). I still don’t know. Fifty-FOUR!

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. I love dogs! She loves dogs!

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

JANUARY 25, 2016

“When you don’t know where you’re headed, it’s hard to decide how you should get there” ~ cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). 7 Questions to Ask When Developing Your Brand Strategy.

Strategy 40

Strategy Software Creativity Writing 40

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. However, those terms have been around a while, and the legacy means there are usually some common threads. Attract, Convert, Retain, a B2B Marketing Roundup [UML]. The Struggle is Real in B2B Content Marketing [UML].

Marketing 60

Marketing B2B Content Marketing Training 60

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s this week’s selection – posts that have stood the test of time. While we may not like aging ourselves (come on, who does?!)

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

OCTOBER 10, 2010

Why: If you’ve ever been caught thinking about linking, Ike lays it all out for you. Why: If we have to pay when we fail to follow through, it’ll make us think long and hard about just about everything… which we could all stand to do. I guess central to the benefits of Amplify - that is where we connected.

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Have you seen a great integrated communications campaign lately? Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# I’ll give it to you: palooza! Because what he says is Just.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? Why: I love these ideas!

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did.

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

DECEMBER 19, 2010

What I liked about these posts, which I’ve seen over the last few weeks, was that they’re all a bit different. What I liked about these posts, which I’ve seen over the last few weeks, was that they’re all a bit different. So that’s what today’s weekly roundup is focusing on.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

SEPTEMBER 25, 2010

Fall sets in in the Western Hemisphere telling me where and when I am. Genes tussle with mind over where I am where I was where I should be where I cannot be. I was there then. I am here now. I loved it there then. I love it here now. I miss there now.

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. Not at all.

Training 85

Training Twitter Facebook Measurement 85

Waxing UnLyrical

NOVEMBER 3, 2010

shouldn’t they always have been? whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. See what I mean? I have never given a cat crack, by the way. Or had either.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

NOVEMBER 28, 2010

I thought Richard’s report of his experiment was fascinating. “… And I have miles to go before I sleep…&# 6. Why: I know QR codes have been all the rage in Japan for a while and are just starting to catch on in the U.S. I thought this was a good primer.

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? I don’t think there is a right or wrong answer to this question. I wish I’d known that.

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

JANUARY 18, 2011

Well, I can only think of so many at a time. Well, I can only think of so many at a time. And besides, if you got ‘em all at once, you’d have nothing to look forward to. What you might want to do is also explain, or put somewhere in the title (as I did), that these are refreshed each time the page is refreshed.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 26, 2010

you are on Day 2 of the Thanksgiving holiday (and hopefully you have the day off). You’ve eaten a lot, maybe planning to hit the sales today (even better, you’re doing that online), and perhaps done your bit to give back by volunteering somewhere… all the while, giving thanks for everything you have.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

SEPTEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. Image: Brisbane Falling via Flickr , CC 2.0

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

DECEMBER 28, 2010

I actually have a bunch of them. Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Well, I still love fairy tales. I’ll tell you why in a minute. It’s where I told his story.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). What all these stories have in common is that they all have a more-or-less related theme, which is essentially how and why to live a good life.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 25, 2010

A decade ago Until I moved to the U.S. And how would it, seeing as I had just given up everything – and everyone – I knew, to move to a new country, where I knew no one except my husband (high school friends you haven’t been in touch with for decades don’t count), with no family of my own to go home to?

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

OCTOBER 20, 2010

It is the culmination of an incredible amount of hard work that’s been put in by the awards co-chairs, Lauren Lawson and Michael Clendenin. Out of 130+ entries received, 22 have been selected to receive awards of merit, excellence and a “Best of the Best,&# and will be on display. I do hope you’ll join us !

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

DECEMBER 23, 2010

I asked Jennifer Zingsheim of CustomScoop , who’s “appeared&# on the chat before, to come back. Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. And the discussion was… how shall I put it… intense. The journey has been remarkable.

Pitching 60

Pitching Measurement Writing Twitter 60