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Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

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Our Weekly Roundup of Awesome Links is Back! #CrisisRoundup

Melissa Agnes

Our weekly roundup of awesome links is back! As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. The post Our Weekly Roundup of Awesome Links is Back! Via @bernsteincrisis.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

It can be leveraged for lead generation, brand reputation, and loyalty building. Product roundups by other content creators. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Non-paid social media posts referencing a product or service.

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Weekly Roundup: Being Human

Waxing UnLyrical

So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Why: Neville Hobson shares the story of how an apology can change your online reputation by showing your human side. Weekly Roundup: Being Human is a post from: Waxing UnLyrical. Don’t be shy!

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Monday Roundup: Conversations

Waxing UnLyrical

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Monday Roundup: Conversations is a post from: Waxing UnLyrical. .” It’s one of the great clichés of our field.

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. While I haven’t covered ResponseSource in this monthly roundup, I have covered its parent company Vuelio.