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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

Most (75%) also don’t offer AI training. Common reasons for not exploring generative AI included unpredictable outputs (45%), “I don’t think it will help my job” (39%), and concerns about privacy (39%). Which leads into the next stat about generative AI and governance. The report also has a section on “anti-AI PR pros.”

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Understanding the impact of AI on public relations

Wadds Inc.

It is based on training an algorithm to manipulate a data set called a large language model. AI predicts words or phrases based on the data set or large language model that it has been trained on. This includes bias, copyright, privacy, and misinformation. We also provide bespoke training and support.

Publicity 105
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. Fair enough. Large language deals.

Software 128
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Questions are the Key to AI and Ethics

Mindful Marketing

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. ” These experiences, along with my research and writing, lead me to conclude that people are who we can depend on to ask important ethical questions, not AI.

Ethics 96
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What You Need To Know About Generative AI Prompts For Public Relations

The Hoyt Organization

It is important for companies to be aware of any potential privacy and compliance issues, as well as any potential biases or prejudices embedded within their AI algorithms. It’s the reality that humans are gradually adapting their writing to match that of machines. Retaining this balance is essential.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK. CLASS DESCRIPTION.

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What to Do When Your Internal Communications Goes External

PRSay

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing.

Internal 155