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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 190
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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6 Elements of Modern Public Relations in 2021

PReview: A Blog by NewsVoir

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements. Today traditional mediums have become […]. Today traditional mediums have become […].

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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Maxim Behar: Good morning to Radio Focus! AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own. I am very happy that technologies are developing in this way, building upon what started with social media 20 years ago. Host: Welcome!

Radio 59
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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks. John cares about putting humanity first, and our stories about technology second.

Twitter 293
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Increasing Your Media Coverage Through Storytelling

PRSay

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. Also think about niche publications that cover your sector. Now it’s time to make your strategy a reality.

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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The college newspaper. The university radio or TV station. These are not trade journalists looking to cover the higher education industry; they have their place at other publications. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. It has gone digital.

Radio 69