ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Yet television talk and news has been surprisingly resilient. Most earned media specialists want that coveted booking for their client and every PR person is pitching. Here are eight tips to help get your pitch heard by TV bookers and producers. . Make a point to know the air times and deadlines of every show you pitch.

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Print Pitching Television Newspapers 245

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

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Pitching Radio Newspapers Print 150

Shift Communications

MARCH 24, 2017

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. Kevin Mejia.

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Pitching Television Newspapers Financial 110

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. Additionally, these publications are planned four months in advance. If you have a business related to something that happens in the winter mainly, it's going to be hard to pitch that story in July.

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Media Television Exercises Newspapers 130

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

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Interviews Radio Small Business Pitching 284

Doctor Spin

OCTOBER 16, 2023

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

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Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Public relations allows you to reach your target market, build your audience, and solidify your brand. There you define your stories, your media pitches and what separates you from the others in your field.

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Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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Interviews Publicity Technology Social Media 99

Cision

APRIL 27, 2016

How do you approach public relations for entertainment brands versus other types of brands? Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu.

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PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. John Elsasser is the publications director at PRSA.

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Prakkypedia

MAY 31, 2015

Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? save a copy of any newspaper clippings; consider displaying them in your office. save your media coverage to mention during public presentations and pitches for work.

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Media Television Radio Newspapers 60

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Broadcast – television and radio. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts?

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Media Radio Newspapers Print 75

Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Mr. Uslan spent a decade pitching “dark movies” – casting Batman in the likeness most of us might appreciate today before earning big screen interest.

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Beyond PR

JANUARY 9, 2017

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. “No” is sometimes good. Image Credit: Pexels ).

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Nonprofit Television Radio Newspapers 40

Mark My Words

MARCH 9, 2021

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. Opinion polls back this view up.

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PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

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PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information. Want Publicity?

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Bianchi Biz Blog

JUNE 21, 2021

Several months after I left my job at my hometown newspaper, The Vindicator , I got some texts from friends who still worked there with some ominous-sounding news. This month, June, marks seven years working full-time for local newspapers. What advice do you have for PR people that want to pitch you? I worked there for about 4.5

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Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

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Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. For example, they are more likely to turn to newspapers (print or online) for local news. Some stories may be particularly suited for a new delivery format.

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Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Send More Multimedia in PR Pitches.

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PRSay

JULY 31, 2019

After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. Do you have any tips for PR pros pitching a journalist? Do it personally. Call the reporter and ask.

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Journalism Conference Internal International 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

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Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise.

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Groups Internal International Conference 60

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

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