Onclusive

DECEMBER 12, 2019

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.

Report 243

Report Analysis Social Media Data 243

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Axia PR

MARCH 3, 2024

Writing an effective headline for your news release is a critical skill for professional communicators. Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat.

Writing 77

Writing Communications Media Media Relations 77

Axia PR

MARCH 17, 2024

News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience.

Technology 71

Technology Tools Publicity Communications 71

Onclusive

MAY 10, 2021

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The post Technology News Releases: Can you get them noticed?

Technology 195

Technology Data Measurement Consumer 195

Prowly

APRIL 19, 2022

The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […].

How To 194

How To Pitching Media Writing 194

Axia PR

MARCH 24, 2024

News release wire services are useful for companies to distribute their news to wider audiences. Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.

Technology 71

Technology Company Publicity Media Relations 71

Business Wire

SEPTEMBER 27, 2022

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Blogging 365

Blogging Publicity Communications Marketing 365

Business Wire

JANUARY 27, 2021

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out?

Blogging 325

Blogging Writing Publicity Company 325

Axia PR

JANUARY 23, 2024

Sending out a news release is a common practice companies and organizations use to earn media coverage. Sending a release out over the wire doesn't guarantee you'll get journalists to cover your story, but there is a method to the madness.

Media 71

Media Pitching Company 71

Business Wire

JUNE 13, 2023

Earnings releases are pivotal stories told by investor relations (IR) teams, providing an unparalleled opportunity for companies to share their financial narratives. These releases not only convey quarterly results but also offer vital details regarding activities and progress.

Financial 361

Financial Blogging Company 361

PR Fuel

MAY 5, 2022

News release vs. press release: what is the variation between the two? Here, we use our knowledge of PR to inform you of the difference between news and press releases. Also, we explain how each type of release can help promote your business. What Is a News Release? What Is a Press Release?

Small Business 101

Small Business Comparison Writing Reputation 101

Axia PR

JANUARY 3, 2024

Avoid forgettable and vague headlines with these quick tips to make for a better news release. News releases enable organizations to inform the media and public about key developments within the company.

Writing 62

Writing How To Consumer Company 62

Axia PR

OCTOBER 29, 2023

News releases focusing strictly on news value are more effective than press releases in today's media landscape. In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release.

Media 62

Media Publicity Media Relations 62

Axia PR

MAY 17, 2023

Consider these components when writing your news or press release. As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media.

Education 62

Education Writing Media Relations Media 62

Business Wire

SEPTEMBER 7, 2022

Distributing a press release is similar; you can rush to send out your announcement, or you can take a few minutes to plan ahead to streamline the process and set yourself up for success. Vacationing on a whim is fun but taking a little time to prepare can make it a more enjoyable experience.

Blogging 348

Blogging How To Education Publicity 348

Axia PR

MAY 9, 2023

Three steps for an effective press release that can earn your company media coverage For over 120 years, the news release has helped public relations professionals communicate important information efficiently. It is an official statement of your company’s stance and can position you as a leader.

Writing 62

Writing How To Company Communications 62

Business Wire

SEPTEMBER 29, 2020

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

Writing 384

Writing Blogging How To Consumer 384

Ishmael's Corner

NOVEMBER 19, 2017

As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. The post Deconstructing 50 Random News Releases appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If you say you’re great, no one believes you.

Storytelling 130

Storytelling Communications Publicity Survey 130

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Our eyes scan thousands of pieces of information and we only stop when an image is appealing or when the news is pertinent. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

Axia PR

JUNE 19, 2020

When it comes time to give the breakdown of a story in writing, news releases are usually sent. Reporters prefer having information to base their own writing off of instead of simply publishing a news release. Reporters prefer having information to base their own writing off of instead of simply publishing a news release.

Media 126

Media Writing Report Media Relations 126

Business Wire

MARCH 23, 2020

There’s no doubt that the communications landscape is inundated – more so today with messages about Covid-19 and maintaining business continuity with remote workforces. There’s also no doubt that the public relations profession is uniquely suited to rise to these challenges.

Publicity 262

Publicity Communications Education 262

Business Wire

MARCH 7, 2024

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. What metrics are important for measuring your results?

Measurement 285

Measurement Blogging Analytics Tools 285

PR Fuel

AUGUST 6, 2023

The decision between a media alert vs press release might seem trivial, but it can make or break your. Read More The post News Release vs. Press Release: What Are the Differences? Imagine you have an important announcement to make to the world. You have your message ready, but what’s the best way to deliver it?

Media 40

Media 40

Ishmael's Corner

NOVEMBER 13, 2018

The news release resembles a cockroach. And journalists aren’t exactly fans of the news release. The post Intel Cracks the Code on News Release Structure appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 108

Storytelling Writing Communications Publicity 108

The Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. 7 percent – other.

Measurement 100

Measurement Analytics Google Social Media 100

Axia PR

JULY 12, 2022

For some companies, especially those without a strong communication department or team, drafting of news releases is sometimes one of the more difficult things to write. While pitching may be a work of art , writing a news release is like a science project.

Writing 62

Writing Company Pitching Communications 62

Axia PR

APRIL 23, 2023

Use UTMs and Google Analytics to enhance your data on link clicks in press releases. Your company has just finished up a news release. Before you send out a news release, you should add Urchin Tracking Module, or UTM, codes to links that go to websites you own in a press release. It’s ready to go, right?

Analytics 62

Analytics Google Data Company 62

PRSay

JANUARY 11, 2018

In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release. That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. ranks third.)

Guidelines 150

Guidelines Survey Google Study 150

Business Wire

NOVEMBER 25, 2019

While kids may want a new video game console and friends and family have their eyes on that latest smartphone, reporters around the globe are hoping this season brings them a good holiday story. The hustle and bustle of the holidays are here!

Video 250

Video Report Marketing Publicity 250

Axia PR

JUNE 3, 2019

3 things to consider before submitting your news release. Are you receiving great media coverage for your company news? They’d put out two news releases and only earned one media article as a result. We recommended they review their news releases, keeping the following three things in mind:

Media 83

Media Company 83

Business Wire

APRIL 17, 2024

With your research completed and your messaging created, next you need to determine the right mix of channels to best deliver your news. Just as important as email, social media, and advertising, is the press release. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging.

How To 286

How To Advertising Advertising Measurement 286

Cision

MAY 26, 2017

It’s where they receive their data and breaking news. To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. An archive of your news releases (with search) is essential.

Infographics 120

Infographics Comparison Retail Study 120

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Here are seven tips that can help you learn how to write a good news release for your business. Do they want to know about the new products and services you’re selling?

Writing 61

Writing How To Examples Consumer 61

Business Wire

JANUARY 10, 2024

What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations.

Blogging 342

Blogging Internal International Trends 342

Ishmael's Corner

MARCH 4, 2018

The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. Of course, what the news release states doesn’t necessarily align with reality. As a public service, I’ve addressed the news release distributed over Business Wire.more.

Storytelling 123

Storytelling Course Agency Communications 123

Business Wire

DECEMBER 7, 2020

But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas.

Writing 256

Writing Blogging Consumer Communications 256