Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. This is something that takes time, but will help in the long run, both for your business and your value. It’s not part of reputation management for the business but for you.

Media Relations 68

Media Relations Media Insurance Insurance 68

Flatiron Communications

JANUARY 14, 2015

I can’t decide whether these are the best of times or the worst of times for public relations professionals. Are PR pros losing their clout and credibility with the editorial news channel? At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. David Carr.

Media 28

Media Journalism Social Media Mobile 28

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). American Graffiti, still today, is one of the most profitable movies of all time. The following introduction was written by Pulizzi. “It

Marketing 53

Marketing Enterprise Print Film 53

Ishmael's Corner

JULY 11, 2016

Turning to the front page of The New York Times business section yesterday, I did a double take. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. The post It’s True.

Construction 60

Construction Storytelling Communications Publicity 60

MaccaPR

OCTOBER 22, 2018

From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times , to small local mom-and-pop shops, marketers spent just shy of $40 billion on Facebook ads in 2017 alone. Results (the number of times your ad received your desired outcome, such as a click or like), and.

Facebook 103

Facebook Mobile Advertising Advertising 103

ZudePR

JUNE 6, 2016

Learn new habits? My new deep work routine. What are the biggest (potential) distractions/time-suckers in your life? Was there a point in time/formative experience/road to Damascus moment that showed YOU the way? These efforts create new value, improve your skill, and are hard to replicate. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Deirdre Breakenridge

MAY 16, 2017

Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together. AD : Amazon for sure. The same can be said about relationships. I’ve also had way too many close calls with tourists who wave those things around New York. Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

Stephen Waddington

MARCH 15, 2021

Inevitably there were more questions than we had time. Why it's time to play the race card - Barbara Phillips, founder, Brownstone Communications Jo-ann Robertson - What is the number one thing you think organisations should do to tackle the race issue? More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

ZudePR

MAY 31, 2015

Let me open the door to a new world for you? We were reflecting on the success of an inspiring project to which we’d both contributed time and effort. By this, I mean sharing our knowledge without fear or favour (don’t worry, we charge clients for our time…everyone’s got to make a living). Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Apple always had a love-hate relationship with the press but was admired for its innovation. Somehow, Amazon has escaped the worst of the techlash , at least for now. As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook.

Privacy 165

Privacy Retail Government Google 165

Shift Communications

MARCH 3, 2017

Gathering timely, press-worthy data can be a great way to generate news between major announcements, but there are some important questions to ask yourself before asking questions of anyone else. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Do I Have a Sound Hypothesis?

Survey 60

Survey Data Google Web 60

Bad Pitch Blog

MAY 20, 2010

And she uses the same formula every time. We knew whatever Retrevo did on the PR front had to compete in the crowded space of tech-related news pitches, ideas, and stories, which are often dominated by companies like Apple, Google, Facebook, Twitter, YouTube and Amazon. Pitch What Is Relevant, To The Right People.

Pitching 49

Pitching Fashion Report Twitter 49

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. "In

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded. Around this time, most written material was not for mass consumption.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Have you spent time redefining what truth means? What Does Truth Mean In Our New Political Environment? Marketers shouldn’t be afraid of dealing with real news. You must confront the realities of our times. What is Fake News? It’s science and jazz.

Report 225

Report Media Advertising Advertising 225