Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

Video 205

Video Journalism Social Media Study 205

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Education 179

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often. Grassroots methods.

Viral 100

Viral Guidelines Social Media Groups 100

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

NewsWhip

JANUARY 19, 2024

Here are some other brands that captured attention in the news and on social media. Nike’s Powerpuff Girls collab excites on TikTok Nike SB (skateboarding) announced it was releasing a trio of Powerpuff Girls inspired Dunk Lows on TikTok, and the promotional video earned a massive 8.24 million engagements on the platform.

Advertising 78

Advertising Advertising Brand Branding 78

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media. It went viral because it looked like big worms. You don’t want to pitch what everyone else is going to pitch. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. Establish a clear target audience and message for your video.

Video 62

Video Product Launch Film Social Media 62

NewsWhip

DECEMBER 7, 2023

Earned media is unpredictable. A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers.

Brand 78

Brand Branding Retail Viral 78

Doctor Spin

APRIL 2, 2023

We Aren’t Ready For What’s About To Happen With Fortnite “I can’t possibly predict what players are going to make when they have real grown-up tools that approximate what people use to make fully-fledged video games.” The Internet Wants Packing Videos Pay to watch someone pack your order? Incredibly accurate Was 2019 peak panic?

Viral 52

Viral Media Engineering Video 52

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight.

Trends 78

Trends Brand Branding Viral 78

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Here’s a video I did on this: It doesn’t get any easier than this.

Pitching 130

Pitching Video YouTube Viral 130

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. This video-sharing platform, known for its short, engaging content, has seen immense popularity in recent years. Authenticity : TikTok videos are often informal and unscripted.

Marketing 62

Marketing Instagram Viral Video 62

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. Coors Light lightens the mood . Wouldn’t you know it, Molson Coors was listening.

Hotels 282

Hotels Brand Branding Guidelines 282

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 63

Social Media Video Viral Brand 63

Mark My Words

FEBRUARY 16, 2024

Influencers, viral videos and gamified messaging helped the party resonate with younger demographics on their turf, propelling the party to victory. As we contemplate our general election, I wonder how much more we can expect our government to pull from the Antipodean playbook.

Government 60

Government Social Media Viral Video 60

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Animal Crossing: New Horizons. Since its release in March, 22.4 The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. But what can we do to keep creating videos that engage and drive business? 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with social media is the “social” part. I promise you that the media is paying attention to it too. I did this video about TikTok.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Yes, social media pushback can be constructive, yet it often spins out of control. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

Construction 385

Construction Crisis Reputation Social Media 385

HMA Public Relations

JUNE 26, 2019

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.

Crisis Communications 55

Crisis Communications Social Media Crisis Communications 55

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Throughout May, Instagram have started testing a new format on the home feed to prioritise video for mobile phone users. How effective is video on social media? .

Instagram 62

Instagram Social Media LinkedIn Viral 62

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 92

Brand Branding Instagram Video 92

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign. Dove encourages women to #KeepTheGrey.

Social Media 62

Social Media Insurance Insurance Media 62

Axia PR

JANUARY 8, 2023

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform.

Instagram 62

Instagram How To Viral Social Media 62

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism? For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Social Media 73

Social Media Ethics Trends Viral 73

NewsWhip

DECEMBER 15, 2022

In terms of the top publishers, Legit’s success was driven by a woman celebrating three years of an akara business (259k), a mum giving birth (161k), a viral video about a school (155k), a man whose daughter looked like Sabirus (150k), and a shop assistant who worked at one store for 20 years getting a huge bonus from customers (144k).

Facebook 148

Facebook Viral Sports Video 148

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52