MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Bad Pitch Blog

AUGUST 31, 2006

New technology allows you to generate hundreds of email addresses to send a news release to with the push of a button. This post to the highly-networked Web, that is now firmly indexed in Google, tells us NO. It’s amazing he can hold up the memory box in the attached picture I never asked for. The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

JULY 11, 2017

Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). 3 Shift to social. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Maxim Behar

JANUARY 24, 2022

After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. Social media is exponentially succeeding against traditional media only because clients can optimize their messages to certain target groups, and in minutes can analyze too.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Many of those images show up in magazines, newspapers and blogs, she says. Photos, though, do a get a lot of pick up and she always makes a point of sending pictures with most of her press releases.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. This is about putting the public back into public relations and the social back into social media. Is the fact that every company is a media company a threat or an opportunity?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibits C, D and E: Invasion of the Ad Blockers! billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48