Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Muck Rack, January 2024 ) In fact, it cuts down on the need for human content creation, reducing costs.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign.

Creativity 103

Creativity Data Measurement Product Launch 103

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Measure the impact of new blood.

Pitching 83

Pitching Product Launch Data Measurement 83

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. No baseline for measuring outcomes. Flawed or half-baked messaging. Unrealistic expectations.

How To 149

How To Government Product Launch Internal 149

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand.

Brand 66

Brand Branding Product Launch Google 66

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. It focuses on media coverage, audience data and social trends to improve campaign effectiveness.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Planning Time – before you finalize that 2 nd half PR plan, be sure you are aware of what your team can improve on – which media pitches are resulting in the best coverage?

Analytics 50

Analytics Measurement Training Software 50

Solo PR Pro

NOVEMBER 6, 2018

You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. Housekeeping.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

SEPTEMBER 3, 2019

A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted. All the sessions were recorded, including the panel I participated on for media relations. This seems to give you access to your media list right from an email.

Analytics 70

Analytics Report Technology Pitching 70

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. People have different goals and different measures of success. They were about the same product launch, and JotForm used them side-by-side with the same budget. That’s it.

Marketing 111

Marketing Video Product Launch YouTube 111

Shift Communications

AUGUST 3, 2016

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. But how are you going to stand out among the hundreds of other vendors in your space clamoring for media and sales attention? . Think Holistically.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Telling the story of your conversion rate and revenue generation from pay-per-click search engine marketing is a lot easier than showing the direct revenue impact of organic media pickup in the Wall Street Journal. Let’s get the PR team on the horn.”.

Company 40

Company Case Study How To Product Launch 40

Beyond PR

JULY 6, 2016

Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch. Pitch your vision in full. For instance, your social media channels will not only be promoting the program’s content.

Marketing 66

Marketing Product Launch Data Software 66

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 145

eBook Product Launch Software Internal 145