Shift Communications

AUGUST 3, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment. Recall that our framework for choosing a PR strategy is based on three dimensions: pace, power (resources), and voice.

Strategy 60

Strategy Telecommunications How To Advertising 60

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. At the scale of the business, he has it is more of a PR strategy he takes on to show that he's part of that business. Because I can make a PR expert out of a doctor, but I can't make a doctor out of a PR expert.

Leadership 59

Leadership Social Media Creativity Ethics 59

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. McDonald’s uses a slightly different approach. Other Many of the companies in this study include Non-GAAP financial measures in the earnings press release. Image by pressfoto on Freepik

Examples 52

Examples Company Financial Brand 52

Bad Pitch Blog

JUNE 13, 2011

McDonald’s used Twitter to help address the situation. A measured response makes sense. While PR people by nature can impact organic search, the importance of Search Engine Optimization (SEO) and Paid Search becomes apparent based on the above examples. Based on my experience with the brand would lead me to assume it''s a hoax.

SEO 76

SEO Engineering Web Consumer 76

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. Kirsty: So my career has always been in PR agencies from day one.

Consumer 78

Consumer Measurement Local Data 78

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago.

Advertising 131

Advertising Advertising Data Reputation 131

Solo PR Pro

DECEMBER 22, 2020

One of the keys to being a confident and savvy solo PR pro is professional development. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. 10 PR conferences you can’t miss in 2021.

Conference 58

Conference Content Marketing Community Education 58

Cision

SEPTEMBER 8, 2015

McDonald’s experiments with Snapchat filters , JCPenney uses Periscope to live-stream celebrity events , Gatorade tests full page mobile ads on Facebook. But measured by tangible outcomes, email is far more effective. Social media has an important place in the a marketing and communications mix. Online Reviews.

Communications 120

Communications YouTube Pitching Pinterest 120

Cision

AUGUST 3, 2015

Recently I reached out to a representative sample of PR and marketing professionals to get their thoughts on Snapchat. What marketers and PR practitioners need to understand about Snapchat is that its content is different. It’s keeps them close to me while away at college or with their father.” Conclusion.

Mobile 120

Mobile Advertising Advertising Facebook 120

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. And, how do you measure campaign success afterwards, and are those different metrics?

Trends 78

Trends Brand Branding Reddit 78

Cision

APRIL 6, 2015

For every Serial , or Nerdist , or Manager Tools , or Norm McDonald Live (a personal favorite), there are literally thousands of podcasts that are far less entertaining to listen to or to watch. For PR practitioners, this means that you can reinforce key aspects of your message without redundancy. Ira Glass discusses preparation: 3.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. RSVP here: [link] #pr [.] link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Stuart Bruce

MARCH 19, 2015

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!). The book isn’t really that much about PR.

Publicity 60

Publicity Reputation Corporate Leadership 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

ZudePR

JANUARY 26, 2016

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR).

How To 65

How To Meeting Creativity Agency 65