ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Social media marketing has matured dramatically over the last 15 years.

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Prohibition

MAY 30, 2023

You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. During the phase of ‘Cold Girl’ makeup on the app, Oliva created her version of the trend which saw her video gaining 720k views and she has maintained a loyal following for her use of viral products and version of viral trends.

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NewsWhip

FEBRUARY 28, 2023

HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. followers, it’s in the same viral sphere as Duolingo. Many television shows use the feature to promote episode moments, as well as influencers who create quicker content than their usual long-form videos.

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PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok. Let TikTok Be Your Publicist.

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Solo PR Pro

JULY 21, 2020

Written by Yoo Mee Pontonnier, Global Head of Marketing , CARMA. The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. Yoo Mee Pontonnier heads up marketing for CARMA and is based in London. And what can PR pros learn from this story?

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ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It will be remembered primarily by marketing and PR professionals. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media.

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PRSay

DECEMBER 10, 2020

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. There’s a lot of me-too marketing that happens in difficult times. Remember the BBC dad?

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Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. The #BlackLivesMatter Movement.

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wiredPRworks

SEPTEMBER 19, 2018

Silly is viral. Social media loves viral stuff. can mean, variously, “yes,” “I agree,” “I’m happy,” “I’m enjoying this beer,” “My team is going to win it all,” “I saw that television show, it sucked!” What’s the PR [Pirate Relations] lesson here? Silly wins. Silly gets links. Silly is fun. Silly snags promos in other places.

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Cision

NOVEMBER 24, 2015

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV. That is why this is so exciting for PR. Organic content is PR.

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PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

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PR for Anyone

MAY 4, 2022

It went viral because it looked like big worms. You don’t want to pitch what everyone else is going to pitch. Have some fun. I just met a food blogger who found some long spirally pasta and she made a sauce and put it on Tik Tok. That’s what people like. Things that are different. National Learning and Development Month.

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Mora Communications

OCTOBER 13, 2017

There is no better source for organically marketing your brand (i.e When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. your law firm). A national TV interview can be worth its weight in gold.

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Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Marketers are taking notice of the boom, and they’re expected to spend $83 billion on online video this year just in the U.S. How do you break through the noise?

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Burrelles Fresh Ideas

OCTOBER 31, 2023

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. This left sections of the Superdome in darkness and left television viewers wondering what caused the unforeseen disruption. Oreo seized this opportunity by dropping this amazing tweet!

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Mindful Marketing

JANUARY 12, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? ” Social media shares of the pics quickly made Fiji Water Girl one of the web’s hottest trending topics and, according to Apex Marketing, earned Fiji about $12 million in free media exposure. FIJIwatergirl.”

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Mindful Marketing

FEBRUARY 28, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul. ‘Who taught the young man to talk that way?’

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Buzzstream

SEPTEMBER 30, 2021

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics. And the results?

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Norton's Notes

SEPTEMBER 25, 2015

He managed to convince me to get off my backside, jump on a plane and go and listen to a few other clever marketing people speak for once. If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. Is Content still King?

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The Stalwart Blog

APRIL 26, 2020

I was the marketing director for a software company and hung up my own shingle about 13 years ago. I think the first thing that you do, if you see that on television, well, okay, recognize the fact that you’ve ended this thing royally. Phone videos become viral, whether it’s legitimate or not. Dave Oates: Right.

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Flatiron Communications

NOVEMBER 14, 2014

The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives. ” In other words, marketers are paying social media stars with loyal followings to create and share branded content with their “trusted friends.”

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Flatiron Communications

NOVEMBER 14, 2014

The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives. ” In other words, marketers are paying social media stars with loyal followings to create and share branded content with their “trusted friends.”

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Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. The internet is the most obvious form of digital media.

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Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral.

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Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. We need to look at history and how anger has changed the markets. Katrina Craigwell: As marketers, we seek to attract attention and we hope we’re pushing ourselves to earn that attention.

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