Communications Conversations

APRIL 6, 2015

But, these examples we’re seeing so far are largely brand/marketing-type executions. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” Storytelling happens in print.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But most businesses aren’t marketing that kind of “lightning in a bottle.” Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing. We’ve covered various aspects of pharmaceutical communications online a few times…. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

B2B PR Sense

JANUARY 5, 2018

Product launch. Content marketing. The Top 8 PR Trends That Will Empower Your Business. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. But if your campaign is targeting older people who do not use social media frequently and aren’t up to speed with current trends, it may be completely lost on them. Write a good script.

Video 62

Video Product Launch Film Social Media 62

Cision

MARCH 30, 2016

People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Think tutorials, campaign kickoffs and product launches. Get to the point.

Instagram 120

Instagram Video Brand Branding 120

Communications Conversations

APRIL 8, 2015

It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”). You have a big product launch coming up. But, this level of native advertising is different. It’s sophisticated. It’s engaging. Here’s my thinking. So you tell me.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Karen Freberg

JUNE 24, 2019

First, we are seeing brands gravitating more towards purpose marketing, tying in specific issues related to causes they believe in and what to support. Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work.

Education 64

Education Creativity Pinterest Facebook 64

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 10, 2021

It comes down to product launches. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers. 18: The future of storytelling in healthcare communications.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354