ReimaginePR

JUNE 15, 2020

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience.

Advertising 78

Advertising Advertising Exercises Measurement 78

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Influencer Marketing? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. PR drives SEO. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy. What Are Topic Pillars?

How To 52

How To SEO Content Marketing Engineering 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. How did it affect social traffic and SEO? This helps you measure how a campaign or individual piece of content performs.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? If you had to measure only one thing (you don’t), measuring branded non-negative search would be it. Measure What Matters.

Measurement 107

Measurement SEO Policies Reputation 107

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. Previously it referred to itself as a “decision augmentation solution.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

MAY 7, 2019

It commands about 90% of the market share. Media coverage brings an element of third-party credibility that other forms of marketing cannot. I like to use domain authority , which was invented by an SEO software company called Moz. The marketing and PR space is highly competitive. 2) Backlinks are third-party validation.

Google 133

Google Banking Engineering Web 133

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. How about without WordPress?

Mobile 96

Mobile SEO Web Google 96

Prohibition

AUGUST 4, 2021

Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Social Media Marketing (SMM). Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Allow employees to access social media sites, but have HR and marketing work together to develop a social media guideline policy.

Training 120

Training Employee Social Media Company 120

PR in High Definition

JUNE 21, 2018

As voice technology develops, marketers must prepare themselves and start to think about how to optimise PR and marketing content for voice search. Much like search marketing changed the value of PR, so will voice. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 67

Google SEO Technology Engineering 67

PR in High Definition

JUNE 22, 2018

As voice technology develops, marketers must prepare themselves and start to think about how to optimise PR and marketing content for voice search. Much like search marketing changed the value of PR, so will voice. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 48

Google SEO Engineering Technology 48

PR in High Definition

JUNE 21, 2018

As voice technology develops, marketers must prepare themselves and start to think about how to optimise PR and marketing content for voice search. Much like search marketing changed the value of PR, so will voice. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 48

Google SEO Technology Engineering 48

Prohibition

JULY 19, 2018

From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside. What’s the difference between marketing, advertising and public relations? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone.

Measurement 66

Measurement Tourism Blogging Writing 66

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Onclusive

SEPTEMBER 20, 2023

Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts. Stay ahead of trends: By tracking shifts in competitor messaging, you can adapt your strategy to reflect evolving market sentiments and preferences.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Contently - Strategy

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? After all, your brand narrative is an integral part of storytelling in content marketing. The end goal?

Strategy 105

Strategy SEO Analytics Content Marketing 105

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. The tools ones below represent the most useful link-building tools on the market today. Pricing: Free limited SEO tools, $99/mo for Standard Moz Pro account 6.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. The tools ones below represent the most useful link-building tools on the market today. Pricing: Free limited SEO tools, $99/mo for Standard Moz Pro account 6.

Tools 62

Tools SEO Analysis Google 62

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

DECEMBER 24, 2010

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients.

Publicity 86

Publicity Creativity Measurement Twitter 86

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

JANUARY 13, 2011

Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. I always referred to it as something like “a website with dynamic content and social media capabilities.” Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52