6 best SEO tools for marketing newbies

PR Daily

You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance? You have correctly determined that search engine optimization (SEO) is important for your business or organization.

SEO 165

9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. That and measuring your campaign’s effectiveness. For example, here’s a helpful snapshot for social media marketing.). Organic traffic (SEO). Marketing-qualified leads.

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Why today’s SEO requires a three-pronged approach

PR Daily

As we look ahead to 2020, and even the coming decade, brands managers will have to revamp their search engine optimization (SEO) tactics to stand out. . Brands often undervalue earned media and its impact on SEO. Branding Marketing Measurement

SEO 124

How PR pros miss the mark on SEO

PR Daily

For marketers looking to engage digital audiences, search engine optimization is a crucial piece of the puzzle. Marketers and communicators seeking impact must offer real value to readers. SEO covers anything that influences traffic from search engines,” says Shepard. “So

SEO 169

3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO.

SEO 163

5 SEO Strategies You Can Use Right Now

Critical Mention

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. It is essential for SEO to work. So, think from a searcher’s perspective before devising an SEO plan.

SEO 117

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? But when surveyed, 82% of marketers report that they have no way to evaluate the return they receive on PR. How to Measure PR. PR Measurement

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

10 ways to combine SEO and content marketing

PR Daily

Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users. Here are 10 ways you can ensure that the two digital marketing tools work in harmony: 1.

SEO 171

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

SEO 171

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential.

Why PR pros should be part of your SEO and social media teams

PR Daily

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. And, this will increase your SEO.”.

SEO 171

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

SEO 229

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Following is a list of 15 content marketing metrics that you should measure: 1.

10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ].

10 measurement essentials for PR

PR Daily

Measurement has been a bugaboo of the PR industry for years. This doesn’t mean PR is impossible to measure. Every company with a solid PR strategy strives for the golden SEO status of Google’s first page. Measure your rank in Google regularly.

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. In order to obtain this information and get the most out of your content, you should be using a marketing automation platform like HubSpot and/or a website analytics platform like Google Analytics. a PR and content marketing firm.

How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How RankBrain Changes Content Marketing.

SEO 107

Why coverage measurement metrics count

The Resolution Blog

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement.

6 metrics to track when measuring digital PR

PR Daily

One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape. Ilana Plumer is the senior director of marketing at RelationEdge. The post 6 metrics to track when measuring digital PR appeared first on PR Daily.

Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. Marketing’s funnel is changing. Data drives marketing.

Trends 147

How PR pros can use SEO strategies

PR Daily

SEO and PR have long been distinct, with SEO based on numbers and PR being the more creative side. Google got better, and the SEOs got smarter; Google got better still, and SEOs got even smarter, and so on. Measurement. Technical SEO.

SEO 143

3 reasons your SEO efforts fail

PR Daily

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped. There are a number of reasons your SEO strategy is failing to get you to the coveted front page. You're not using digital marketing tools.

SEO 124

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers?

Short and Simple Ways of Making Your Instagram Account Boost SEO

Waxing UnLyrical

Some tips on how you can make your Instagram account SEO-friendly: Define What You Want Instagram to Achieve. It’s really very important to define the goals to achieve measurable success on Instagram. Integrate SEO into Your Instagram Account. Guest post by Kristen Smith.

SEO 74

Tracking News Releases and Measuring Success

The Proactive Report

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media.

4 Ways to Leverage Google Analytics for PR Measurement

Cision

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Plus, having diverse traffic sources improves SEO. Best Practices Featured Google Analytics PR measurement

Making marketing more measurable – the hacks that ensure your campaigns convert

Prohibition

The world of marketing looks very different from what it once was. Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Investing in SEO can be key to making sure your campaigns convert.

B2C 62

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral.

4 ways to marry SEO and content marketing

PR Daily

In more recent years, the importance of SEO diminished with the emergence of content marketing. Some even began to call content marketing the new SEO, because it performs the same function—but also enriches the online experience of potential customers.

SEO 78

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog.

B2B 107

Three Signs You Should Invest in Measurement Tools

Shift Communications

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. Here are a few of those questions you’re likely to hear if you don’t have a measurement plan: “What is the real impact of a media hit?”.

The Essentials of PR Measurement

Presspage

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success.

Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results.

SEO 98

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times.

Study 93

How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing.

B2B 184

Facebook SEO and Post Search: What it Means for Brands

Shift Communications

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page. Account Manager, Marketing Tech.

PR Pros Don’t Need to Know about SEO

The Resolution Blog

When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. “Do you realise the SEO juice that gives our company Dave?” ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. SEO had nothing to do with me as a PR man and it was my intention to keep it that way. And what about SEOs?

SEO 120

3 ways to measure genuine online engagement

PR Daily

They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That's why many of us cling to very simple measurements of success like page views and "likes.". Why is measuring engagement more important? Always be testing and measuring.