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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8

Handbook 191
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

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Public Relations Review

PR for Anyone

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Look at magazine covers for great hook examples.

Publicity 331
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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Our plan is to think outside the box for earned media. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets.

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How Top Streaming Services Are Performing in Earned Media During the Pandemic

Critical Mention

The analytics gathered from the Critical Mention Earned Media Suite show which streaming services have been mentioned the most within the past four days across online and publications such as online newspapers and magazines, blogs and forums. Until next time! Critical Mention.

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7 Best Ways to Perform Media Monitoring of Your Press Release (+ benefits)

Newsfile

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Social Media Monitoring Social mentions are social posts that reference your brand.

Media 52