Bianchi Biz Blog

AUGUST 22, 2022

It won an award from the National Newspaper Association for community service. What is the top trend you’re covering or interested in right now? I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. What is your top pet peeve with PR people?

Automotive 87

Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

JANUARY 10, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013.

Meeting 74

Meeting Report Automotive Media 74

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. Can you tell us what types of stories, trends or issues are on your radar now? Our newspaper ended up winning an award for our reporting.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives.

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. I’m Alexa St. John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

AUGUST 21, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 73

Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

NOVEMBER 14, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick.

Automotive 82

Automotive Engineering System Media 82

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

FEBRUARY 17, 2016

.” “In a lot of ways, I look at influencer marketing as an evolution from traditional media relations.” So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’

Marketing 120

Marketing Newspapers Mobile Local 120

Shift Communications

MAY 19, 2015

Whether it’s monitoring where our clients are being mentioned, or their competitors or general trends – being media savvy makes us great at what we do. This, to me, is the crème de la crème of smart media relations skills. As PR pros, it is imperative that we’re always consuming news. Subscribe to breaking news alerts.

Local 60

Local Pitching Newspapers Consumer 60

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since.

Meeting 74

Meeting Media Engineering Journalism 74

PR Insiders

MAY 5, 2021

You may have a wonderful idea for an article about trends in plastic surgery, but the city government reporter is unlikely to care. You, on the other hand, may just be trying to get into your local newspaper or a trade publication. As much as possible we want to filter out those less likely to write about the client’s topic.

Pitching 78

Pitching Government Financial Survey 78

The Resolution Blog

NOVEMBER 30, 2018

Your story or stats might be particularly relevant to a specific area, making it a better fit for local press. Targeting smaller publications like local newspapers means less competition compared to traditional nationals so it can be easier to gain traction. Think in geographical terms here, too. SpinSucks.

Case Study 120

Case Study Study Local Pitching 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Bianchi Biz Blog

JANUARY 11, 2021

Can you tell us what types of stories, trends or issues are on your radar now? It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Some days my editors must love to challenge me, like at CES a few years ago where one said he wanted to know what was new with automotive radar that year.

Automotive 55

Automotive Meeting Report Media 55

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Looking for more tips from local pros of the journalism world? really care about - the monthly. Twin Cities Business , the daily Minneapolis.

Interviews 48

Interviews Radio Journalism Newspapers 48

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

Media 104

Media Radio Print Newspapers 104

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Capitalize on recent trends. Another way to establish relevance for an organization or expert is to take advantage of recent trends that apply to their business. We represent ad tech companies and media brands, and the shift to newsletters has real implications for them. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Trends in digital news.

Consumer 78

Consumer Measurement Local Data 78

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Bianchi Biz Blog

AUGUST 7, 2023

Our topics include anything trucking related: regulations, maintenance, battery electric, recruiting and retention, literally anything and everything. Can you tell us what types of stories, trends or issues are on your radar now? I was the news editor of a small daily newspaper in Alabama.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. She asserted that men appeared more attached to their traditional function as media relations representatives. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Bianchi Biz Blog

JUNE 21, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are very much focused on the future of the auto industry, and how trends such as electrification and autonomous driving will reshape the industry. This month, June, marks seven years working full-time for local newspapers.

Meeting 95

Meeting Report Automotive Real Estate 95

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bianchi Biz Blog

JANUARY 23, 2023

Can you tell us what types of stories, trends or issues are on your radar right now? EPA against a company (and the company’s response), new technology, sustainability, game-changers, mergers and acquisitions, company features, industry trends, localization of global trends, among many other driving forces in determining a story.

Meeting 78

Meeting Report Chemicals Media 78

Sword and the Script

JUNE 11, 2016

While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. This is hardly a comprehensive examination and to be clear, I am not arguing blogging is better than a press release or media coverage.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 12, 2019

Broadcast and national media reports on trending topics on social media without analysis. The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. BBC Trending ) 2. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

Bianchi Biz Blog

MARCH 7, 2024

This multifaceted economy highlights Israel’s significant role in shaping global trends in technology and business. Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media.

Print 105

Print Marketing Real Estate Automotive 105