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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The post Why Small Businesses Need a Media Database appeared first on Cision.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Startups and small businesses. Government agencies.

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Land Stories

PR for Anyone

I was pitching national magazines a few weeks before I wanted to appear in them. If you’re pitching national magazines (remember they are four months out) your stories need to be applicable to January, winter, New Year’s resolutions, goals, organization, diet, fitness… all those things people kick off a new year with.

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Good Stories

PR for Anyone

How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). By being timely and relevant you have a much better chance at getting the yes.

Pitching 130
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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Pros/Cons of online loans versus local banks? (Photo Credit: Deposit Photos, Canva).

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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

A captivating press release can feature on websites, news publications, and magazines. If you run a small business, local media can help you reach your target audience. When your target customers get to see this draft, they’ll have more confidence in your company. Choose the Right Platform and Distribute Wisely.

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PR Writing: When You Should Hire a Professional

PR Fuel

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. While you can still alert national media, you will reach your target audience by distributing locally.

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