PR for Anyone

SEPTEMBER 1, 2021

I was pitching national magazines a few weeks before I wanted to appear in them. If you’re pitching national magazines (remember they are four months out) your stories need to be applicable to January, winter, New Year’s resolutions, goals, organization, diet, fitness… all those things people kick off a new year with.

Pitching 130

Pitching System Google Local 130

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. While you can still alert national media, you will reach your target audience by distributing locally.

Writing 60

Writing SEO Local Advertising 60

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? National media feeds the local media. Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bad Pitch Blog

DECEMBER 30, 2006

When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. How many advertising dollars does this equate to? Don''t pitch and say "Hey, Media Map says you cover small business.

Pitching 40

Pitching Small Business Insurance Insurance 40