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The Value of Pitching Trade Reporters | Business Wire Blog

Business Wire

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

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Corporate Activism Brings Benefits and Pitfalls, Report Finds

PRSay

Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale.

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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

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No, DEI Isn’t Dead. But No One Wants To Talk About It.

ImPRessions - Crenshaw Communications

Axios reports that businesses have “ backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers , high-profile rich guys and conservative activists.” So, corporate leaders are now less likely to use acronyms like DEI, or, heaven forbid, ESG. The post No, DEI Isn’t Dead.

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Michael Dolmatch.

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Wadds report snapshot: A decision-making framework for taking a stand on public issues

NewsWhip

Our latest report is being released in partnership with Wadds, inc., As such, the report sets out to provide an easy-to-follow framework on when companies should take a stand on issues, which has become a common ask of the world’s biggest companies in recent years and was top of mind when the research was conducted.

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