Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. By crafting a consistent narrative that speaks directly to your audience’s needs and desires, you’ll create a sense of connection that can be tough to achieve through other marketing channels. Reputation. Better customer relationships.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance 40

Insurance Insurance Marketing Conference 40

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Public Relations Sydney

JULY 20, 2014

Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. ‘If Catriona articulates a clear path to building a reputation by using the art and craft of PR. Entrepreneur Marketing tips PR tips social media Websites PR public speaking thought leadership'

Social Media 53

Social Media Brand Branding How To 53

Garrett Public Relations

MAY 1, 2023

Manufacturing PR clients are some of my favorites to work with. These companies often sit on a treasure trove of stories just waiting to be told. But, they may need a little help to get their news and stories out there.

Publicity 78

Publicity Industry Data Trade Shows 78

Garrett Public Relations

OCTOBER 17, 2021

It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. A Few Extra Mile Activity Ideas Going the extra mile and forging strong customer connections are essential in today’s competitive business landscape. Ritz-Carlton. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This also brings indirect costs. This goes beyond crisis communications.

Brand 107

Brand Branding Reputation Corporate 107

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. The recruitment market is tough. Start your own business and pitch for work. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. However, busy schedules, apprehension about being on camera, or even a lack of understanding of video’s value can deter many leaders from stepping into the spotlight and creating video content.

Leadership 96

Leadership Video B2C Interviews 96

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). You must confront the realities of our times.

Report 225

Report Media Advertising Advertising 225